Know What Consumers In
Wichita Are Thinking Right Now.

The Wichita Consumer Research Center is a full service consumer research facility withthe ability to recruit, host and report on focus groups, surveys and more in Wichita, Kansas.

WHAT WE OFFER

Focus Groups

Online Survey & Panels

Consumer Behavior

Name & Brand Testing

FOCUS GROUPS

Let us design, recruit, host and report on focus groups in Wichita, Kansas. Or rent our space to facilitate your own.

Easy for Respondents

  • Ground floor location
  • Front door parking
  • Central location
  • Handicapped access
  • Comfortable waiting areaBathrooms and kitchen

Easy for Clients

  • Private Viewing Room for up to 8
  • Remote Streaming Video Viewing Capability
  • Audio & Video Recording & Transcribing
  • Room Accommodates Up to 20 Respondents
  • Room Set Ups Include Focus Group, Classroom Style, Jury studies, Living room, Store Display
  • Dual 40” monitors for displaying visual stimulus
  • Extra large white board
  • Easels and writing tools
  • Full-service Design/Recruit/Report or Facility Rental Only
Respondent Room
Respondent Waiting Area
Front Door Parking
Respondent Kitchen
Client Kitchen
Private Viewing Room

ONLINE SURVEY
AND PANELS

Let us design and manage a survey that fits your needs using online platforms to gather data for one city or the entire nation. Wichita Consumer Research Center is a licensed and certified Gold Partner with Qualtrics, the most trusted enterprise research platform in the world with over 8,500 brands and 99 of the top 100 business schools using Qualtrics to make the most critical decisions.

With easy and cost-effective solutions, you can focus on results and leave the rest to us:

  • Questionnaire design
  • Survey programming and management
  • Automated results
  • Real-time dashboard accessibility
  • Survey reporting

CONSUMER BEHAVIOR

Whether you are testing new products or services, refining existing products or designing new marketing campaigns, collecting data about consumer behavior helps companies better target their efforts. The data gathered may be objective, such as statistics about purchasing habits, or subjective, such as consumer opinions about products or issues.

NAME AND
BRAND TESTING

You might be familiar with the phrase, “What’s in a name?” For your customers and audience, it means everything. Name testing establishes the right name for the right product. Ensuring it appeals to the target market, can connect the consumer to the product, but most of all can be remembered. Take the guess work out of your name or brand and get the answers right from the source – your customers.

EXCLUSIVE RECRUITING ADVANTAGES

Wichita Consumer Research Center utilizes a range of recruiting techniques, based on the project needs and budget. Using exclusive partnerships with leading local online media properties, recruiting can often be completed quickly and cost efficiently.

COMPLETE RESEARCH PROGRAMS OR FACILITY RENTAL ONLY
(POWERED BY QUALTRICS)

Wichita Consumer Research Center can provide a turnkey proposal (research design, recruiting, hosting and reporting) or simply rent the facility for your use. Our team can provide you with the raw data, provide strategic marketing recommendation or go all the way by providing a well-designed infographic with your research.

POPULATION WELL-SUITED FOR NATIONAL AND REGIONAL CONSUMER TESTING

Wichita ranks #15 in resemblance to the national population among medium sized markets! (WalletHub 2016, Medium Markets = Population of 200k-1M)

ONLINE QUESTIONNAIRES AND PANELS

Wichita Consumer Research Center is a licensed and certified Gold Partner with Qualtrics, the most trusted enterprise research platform in the world with over 8,500 brands and 99 of the top 100 business schools using Qualtrics to make the most critical decisions.

By combining Qualtrics with exclusive access to leading local online media properties and panels, you’re given the ability to reach, screen, recruit and follow-up with respondents easier than ever before.

CONTACT US AND SCHEDULE AN APPOINTMENT

Conveniently located in the heart of Wichita

easy access to highways US-400 and I-35